Marketing & Operations

Grant Risse

Marketing Director and Office Management, ReloomVR

Grant Risse holds the two halves of ReloomVR that rarely sit with the same person: how the company is understood from the outside, and whether it runs on the inside. He came to it from NYU’s Tisch School of the Arts with a BFA in Collaborative Arts — an interdisciplinary degree, and a useful one for a job that is itself two jobs.

Marketing direction Studio operations Collaborative arts
Grant Risse, Marketing Director and Office Management at ReloomVR

What the role covers

As Marketing Director he owns how ReloomVR is positioned and understood — the story the company tells, the standard that story is held to, and the consistency of it across everything a prospective client encounters before they ever speak to anyone.

The office management half is the less glamorous and more load-bearing one. Booked shoots need crews, kit, calendars, and suppliers to line up in the right order, and a milestone event is the one category of work with no second attempt. A wedding cannot be reshot. The operational side of this company is not administration; it is the thing that makes a promise keepable.

Two jobs, one instinct

Marketing and operations are usually held apart, and usually for good reason. Holding both has one real advantage: nothing gets promised that the studio cannot actually deliver. The person writing the claim is the person who has to staff it. It is also the shape of work his Tisch training was built around — separate crafts made to behave as one.

For a company whose product is someone’s wedding day, that alignment matters more than it would almost anywhere else. Overselling a memory is not a marketing error to be corrected in the next campaign.

Why he writes here

Grant writes about what it takes to get an immersive film made properly — planning, coordination, and the standards a studio has to hold itself to when the day cannot be repeated.

Stories by Grant Risse

5 published stories. Search, filter by topic, or sort.

5 stories

One day, one chance to get it right.

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