Aurora Gallagher

In her own words

“I’m a recent Fordham University graduate with a background in marketing, PR, and social media. I’m driven by a passion for bringing creative ideas to life. I thrive in collaborative environments and by being a part of a team that turns vision into impact.”

What she actually runs

Marketing at a company this size is not one job. Aurora holds four of them at once, and they feed each other — the analytics decide what gets made next, and what gets made decides what a partner sees first.

• Revitalised the social strategy, growing the following and lifting engagement.
• Leads content strategy and execution across platforms, for brand storytelling and engagement.
• Develops the marketing and brand assets behind partnerships, press kits, and business development.
• Tracks analytics through CRM platforms, so the strategy and the spend answer to real numbers.

Why this is harder than it looks

Almost everything ReloomVR makes is designed to be experienced from inside a headset, in 360°, with your own head doing the looking. Almost everything used to market it is flat, silent, and about the size of a postcard. Closing that gap is the whole discipline of this role: finding the frame, the sentence, and the three seconds of footage that make a stranger understand a feeling they have never had.

It is also why the partnerships half matters as much as the social half. Wedding planners, venues, and event teams are the people standing next to a family on the day itself. Giving them something credible to hand over does more than any advertisement, and building that material is hers.

Why she writes here

Aurora writes about how milestone events actually get planned, booked, and remembered — the practical side of the industry ReloomVR works in, from the vantage point of someone who talks to venues, planners, and couples every week. Where a piece touches how the films themselves are shot, that expertise belongs to Zvi and Manu, and it is credited to them.